ELEVATING SPORTS ENTERTAINMENT
BPSA partners with rights holders, federations and broadcasters to unlock new revenue across global sports properties — through virtual signage, media rights strategy and broadcast-grade execution
Bridging the gap between production, technology and commercial growth.
The Problem
Traditional sponsorship inventory is finite.
Broadcast audiences are fragmenting.
Rights holders need scalable, multi-market monetisation.
Why It Matters
Multi-territory monetisation
Incremental revenue without venue impact
Premium digital inventory
Data-driven sponsor value
Broadcast-safe integration
Market Vision
Live sport is evolving into a multi-platform media ecosystem.
Virtual inventory is now core broadcast infrastructure.
Core Offering
Virtual Signage Technology
Structuring and overseeing the deployment of dynamic, region-specific broadcast inventory through best-in-class technology partners.
Media Rights Strategy
Packaging, valuation and commercial optimisation of domestic and international rights.
Production & Integration
Broadcast-grade delivery, remote workflows and technical oversight.
The Team
David Adams
Chief Operating Officer
David Herbrik
Director of Technology
Cameron Nichol
Director of Sales
Who We Work With
Let’s Talk
Ready to unlock new revenue, streamline production, or explore virtual advertising? We’d love to hear from you.
Contact us below!